A "vision" in strategic planning could be defined as:

A "vision" in strategic planning represents a clear and inspiring long-term objective that outlines what an organization aspires to achieve in the future. It encapsulates the ideals and goals that guide decision-making and help align the efforts of all stakeholders towards a common purpose. A well-defined vision serves as a motivational force, providing a sense of direction and a framework within which strategic initiatives can be developed and implemented.

This visionary statement typically goes beyond immediate operational goals or financial projections, aiming instead to define the ultimate destination or impact the organization hopes to secure over the long term. It is not merely a reflection of past accomplishments, as a historical reference would be, nor is it limited to the specifics of operational planning or financial metrics. Instead, it inspires and sets the tone for the strategic planning process, helping to communicate a sense of purpose that engages employees and stakeholders alike.